Wednesday, June 22, 2011

CONCORD WEST TAKES OUT A DISTRICT 70 AWARD


Vice President Marketing & Public Relations John being presented with the 
2011 District Print Media Award by District Governor Philip Bendeich.

Concord West Toastmasters has taken out the 2011 District Award for the Best Print Media for our recent Club Brochure. This Award announced at the recent District 70 Conference is awarded to the best Print Media produced by any one of the over 350 Clubs across eastern NSW from New England in the north to the Riverina in the south.
The principles behind the production of this Brochure were 3 fold;
Firstly to provide information about the format and structure of an ‘average’ Toastmaster’s meeting to take away any perceived ‘mystery’ that might surround a our meeting for those people interested but unsure about what constitutes Toastmaster membership.
Secondly in using regular members of our Club in albeit candid photographs, we aim to project a balanced ‘humanity’ and ‘personality’ of our Club so that new comers can have a sense of already knowing our members.
Finally, to present our Club in a professional light, by adhering to the Toastmasters International (design) Brand and keeping the layout, clean and simple without irrelevant design tricks. In doing so we are projecting an image that avoids looking amateurish and irrelevant. It is vital that whatever collateral we send out to the general public … speaks on our behalf … in a manner that best represents our intended aims and objectives.
We were most fortunate that we could be represented at the District 70 Conference by our long-standing Club Member and former Club President Philip Bendeich who coincidently is also District 70 Governor this year.
Philip in turn was able to attend our last meeting on 14th June 2011 and passed on the presentation to our Club Vice President of Marketing and Public Relations John who had produced the award winning Brochure.


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